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Crystalla Lingerie Blog

Cumbrian boutique to stock Crystalla

Juliette Caton - Monday, July 20, 2009

#Boudoir Pink in Ulveston, Cumbria will this month become the second Crystalla Lingerie stockist. I am thrilled that Crystalla is now available in such a fantastic boutique in a northern location, where once again customer service is second to none. Cathy is really excited about the imminent arrival of Crystalla and is looking forward to watching her customers faces when they see our georgeous colours - not to mention the perplexed look as the ladies of Cumbria start to work out that we really are suggesting they put crystals in their knickers!

Peoples reactions to this idea are fantastically varied. When we took a stand at the Complementary & Alternative Medicine Expo; people got it. Using crystals is natural to the visitors of that show and to them Crystalla was instantly recognised as an ingenious concept. When we visited the Brentwood Health & Beauty Show, this was the first time I really experienced just how bamboozelled some people could become by the prospect of even using crystals - let alone tucking them in their lingerie.

It even has to be said that we experienced quite a few reactions that were verging on bemused. However, once crystal therapy was explained to them, their understanding changed and they could then appreciate the context of our design.

Sometimes, it takes a bit of time to understand where other people are coming from. What was your initial reaction to using crystals? Has it changed through experience? - Leave a comment below...

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